OkCupid DTF: right down to flip the dating industry

OkCupid DTF: right down to flip the dating industry

As swiping right is just about the standard in electronic relationship, OkCupid is reinforcing its core worth of ‘substance over selfies’ with an advertising campaign that reclaims the acronym DTF. By checking out the real means individuals become familiar with one another beyond the real, it is building a declaration against hook-up culture.

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ScopeAgainst a backdrop of swipe exhaustion, OkCupid is reinforcing its core worth of ‘substance over selfies’ with an advertisement campaign that celebrates dating that is predicated on more than a shallow profile. [1] The brand name is reclaiming DTF – the candid acronym that is short for ‘down to screw’ – championing the reality that its users form relationships predicated on a lot more than just the physical, whether that’s by feeling out of the party flooring, or centering on their chakras.

Related

Bumble: safer swiping for work and play

Finding relationship throughout the web could be tricky; 53percent of People in the us whom utilize online dating sites lie on the pages, and women frequently face harassment on such platforms. Through its female-first approach and verification measures, Bumble aims to provide users a secure and clear option to meet brand new individuals.

Is ‘hook-up tradition’ since bad as it appears?

The world wide web has changed intercourse beyond recognition, but whether this noticeable modification is actually for the greater or even even even worse continues to be ready to accept discussion. We take a seat with Lisa Wade, connect professor of sociology and composer of United states Hookup, to explore the behaviours attached with hook-up tradition.

Tinder TV: swiping as a spectator sport

Tinder happens to be similar to contemporary dating, and its own app that is new for television is enabling visitors to conduct their love life in full view of family and friends within the family area. But will individuals really utilize it to start out a possible relationship that is new or simply for a little bit of peoples screen shopping?

Exactly Just What employs Tinder?

Tech can’t modification the real method we love (yet), however it has changed the way in which we date. Globally, 91 million individuals utilize dating apps, with Tinder boasting 50 million users. But swiping is becoming boring. So what’s filling the gaps on the market? And exactly how do people wish to find love in 2015 and past?

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